Social Media and the digital space is ubiquitous in today’s society. As consumers of media, we are constantly flooded with data—how can we best handle the influx of information, process it and engage others? Here are some of my TIPS for building a powerful digital following!
Social Media use among millennials is widespread and continues to grow. Believe it or not, the older Gen X-er’s and Baby Boomers are also jumping on board—IN fact the fastest growing demographic on twitter is the 55-65 year old set.
The widespread use of social media across generations provides us all with an enormous opportunity to engage with others and make a significant impact.
As a media personality and a physician, I use social media and the digital space in many different capacities—
–To Become a KOL (Key Opinion Leader)
I believe that all digital users—regardless of background, goals and target audience should also be focusing on each of these areas.
Here are some key tips for success:
- KNOW your audience. Find out what they want and who they are. Understand what is important the THEM—remember it is “all about them, not all about YOU”
- Provide relevant, timely content. Consistently update your profile and always respond to inquiries and current events
- Engage in conversation with other Key Opinion Leaders (KOL’s) –follow them and respond to their content
- Create a buzz—Give your audience a reason to consistently come back to your social platforms and ultimately broaden your reach.
And don’t forget to Use technology to target your audience. My friends at MDDigital Life have developed amazing software that can actually “map” your digital reach. By examining the way in which you are connected you can better reach out to those you want to influence and engage. Just as in medicine, data provides you with the ability to develop a successful strategy. Here is my Twitter reach below.
Check out http://www.MDigitalLife.com to see how this map was created and how you can better engage your connections today!
Recently, a Federal audit found that the Obama administration has illegally redirected funds related to collections from the Affordable Care Act that, by law, should have been deposited in the US Treasury. The President, under the guise of executive order, used these tax dollars to bail out insurance companies that have experienced hundreds of millions of dollars in losses due to their participation the Affordable Care Act (ACA) exchanges. In their report auditors state that the Obama administration “ignored the statutory requirement to collect funds for the Treasury,” As you might expect, President Obama defended his actions by arguing that it was necessary to direct these funds to insurers in order to offset the increasing costs (and rising premiums) of the Affordable Care Act. Unfortunately for taxpayers, the Government Accountability Office—who was responsible for this audit—has no legal authority to enforce its findings or legal opinions.
This latest report is just another example of how the President’s devotion to a failed policy continues to hurt the American people. Even with the diversion of tax dollars to insurance companies by Mr. Obama, premiums continue to rise an average of 25% with some states reporting nearly 50% increases for some plans. As these premiums rise, covered services and access to care have begin to dwindle. Competition in the exchanges is nearly non-existent in some states—patients are beginning to realize that they have very little choice in insurance companies. Many shoppers are unable to compare prices due to the fact that only one company is represented in the exchange marketplace in their State.
This week, the New York Times FINALLY admits that unless changes are made, the ACA is unlikely to be sustainable unless changes are made. While neither candidate has spent very much time on discussing healthcare (no mention in the first debate), healthcare and the ACA will definitely change based on who becomes the next President. As mentioned before, Hillary Clinton wants to expand government involvement in healthcare—ultimately resulting in a single-payer system—Medicare for All. Mr Trump, by contrast suggests that less government involvement will be the answer. Mr Trump advocates for more free market competition—essentially allowing insurance companies to compete for subscribers across state lines.
When the marketplace opens for its fourth year of enrollment in November, consumers will be greeted with higher premiums and fewer choices. Major players such as United, Aetna and Humana have significantly limited their participation in the exchanges due to mounting financial losses. Many non-profit cooperatives have closed down. The basic premise of the ACA is that young and healthy enrollees would help pay for older, sicker enrollees who would require more care and more healthcare dollars. Unfortunately, for the President and his legacy, two things (that I and others predicted) happened:
- Older patients with multiple medical problems enrolled in the exchanges in record numbers. This has placed an enormous financial burden on the Federal government and the insurers that participated in the ACA.
- Fewer young healthy patients have enrolled in the ACA than originally expected. This has resulted in a premium shortfall in many cases—Many insurers are “upside down” in the ACA and are pulling out.
Ultimately, the ACA is a bad law. While insurance for all is a noble goal, it must be accomplished in a way that is fiscally responsible and in a way that allows doctors to practice responsible evidence based medicine. It is disturbing that our President has manipulated tax dollars (redirected them outside the law) in order to buffer his signature legislation rather than work with Congress to actively overhaul a broken law.